YBP

Yetebaberut Beherawi Petroleum S.C (YBP) was established in May 2004 by 21 founding shareholders with subscribed capital of birr 21 million. At present its paid up capital is Birr 400 million. YBP is owned by Ethiopian Nationals, thus the equity capital is 100% local. The major factors that motivated the establishment of the company are opportunities created for new entrants into the sub-sector of petroleum products distribution in the country. The major opportunities for engaging in the business of petroleum distribution are:

• The Country’s anticipated economic growth with the corresponding ever increasing consumption of fuels and lubricants;

• The government’s support for the establishment of local oil companies; and

• The emerging favorable pre-conditions set up by the government to support the supply-demand chain in the energy sector

In establishing the company, the owners have committed themselves to strengthen the managerial and technical capability of the company by employing qualified managerial and technical personnel as well as by introducing systems that enable the company to efficiently and effectively handle its operation. To attain the above objectives the strategies to be followed will include providing efficient and reliable customer services, utilizing modern distribution and service facilities, strengthening the marketing wing of
the company, introducing productivity improvement schemes, introducing a computer-aided management information system, establishing standards for enhanced quality services. At present YBP holds a market share of 12.4% (all ground fuels and lubricants in retail and commercial business lines) of the major oil companies which makes it the fourth major petroleum company in the country.